The candidate completes practical activities.
Work-related tasks and scenarios provide evidence about how they check, reason, prioritise and respond. The role and experience level give that evidence its context.
Practical assessment. Work readiness. Role alignment.
Human Imprint is an industry-aligned and affiliated assessment platform that brings practical evidence to the candidate screening process for DTP, pre-press, layout and creative design roles.
Recruitment, staff role alignment and targeted upskilling of graduate and experienced candidates.

A Printing SA and Keyline initiative


The person behind the work

Human Imprint shows how candidates approach practical tasks, check details, make decisions and respond to feedback. It gives employers a structured view of strengths and upskilling needs.
A CV or portfolio can start the conversation. Practical assessment gives you something more specific to discuss: how the person works through a brief, which decisions they make independently and where they need guidance.
Practical evidence, in context
Creative judgement and production accuracy need distinct evidence. Human Imprint looks at both, alongside the person’s working personality profile and the demands of the role.
Inside the candidate insight report
You need to understand where a candidate could contribute and what support they would need. The report brings skills evidence, a working personality profile, role alignment and development direction into one view.
Fictional example · Select a section to see the kind of information available
Sample candidate 001
A separate view of the strengths and development needs behind the overall profile.
Fictional values and observations, for illustration only. This is a presentation of report information, not a real candidate result.
From assessment to a useful decision
Work-related tasks and scenarios provide evidence about how they check, reason, prioritise and respond. The role and experience level give that evidence its context.
Skills measures sit alongside working personality, behavioural indicators and role alignment. The report highlights strengths, gaps and questions worth following up.
Use the report to inform candidate screening, consider staff responsibilities or identify targeted upskilling. Development direction connects the findings to the work the person needs to do.

First-phase assessment categories
You expect different levels of independence from a graduate and an experienced operator. The assessment considers the level of work, as well as the kind of role.
Foundations, careful working and the support needed to become reliable in a production environment.
Production judgement, consistency and the independence expected when handling more demanding work.
Visual judgement, interpretation of a brief and the ability to develop an idea through feedback.
Creative reasoning, response to constraints and the judgement needed to take work further.
Where it can help
Bring practical evidence into the candidate screening process. Discuss the work a candidate has done, how they approached it and the support they would need in the role.
Understand where an employee’s strengths could be most useful. The profile gives you a basis for discussing responsibilities, working conditions and possible changes to their role.
Identify the specific development need before choosing training. A technical knowledge gap calls for a different response from a gap in checking habits or creative judgement.
Before you get in touch
Human Imprint is launching in December 2026. Get in touch to receive availability updates and discuss how you would like to use it in your business.
It can also support conversations about existing staff, role alignment and development. The person’s experience and the responsibilities of the role provide the context.
A structured view of practical skills evidence, working personality, role alignment and development needs. The sample above illustrates these sections with fictional information; report presentation may evolve.
Human Imprint is a Printing SA and Keyline initiative for the print and design industry. Keyline’s experience in design education informs an approach that connects practical insight with relevant development.
Launching 12 26
Tell us which roles you recruit for or where you need a clearer picture of your existing team. We’ll keep you informed about Human Imprint’s launch and availability.
This opens a short request in your email app. Send it to the Human Imprint team at Keyline.
info@keyline.co.za