For print and design employers

Launching 12 26

The right people.
In the right roles.

Practical assessment. Work readiness. Role alignment.

Human Imprint is an industry-aligned and affiliated assessment platform that brings practical evidence to the candidate screening process for DTP, pre-press, layout and creative design roles.

How you can use it

Recruitment, staff role alignment and targeted upskilling of graduate and experienced candidates.

The Human Imprint toolbox: tactile selection, type, page, registration, colour, curve, 3D and packaging tools.
See the person in the work.

A Printing SA and Keyline initiative

Printing SAKeyline Digital Design College

See what your candidates
bring to the job.

A designer works at a page-layout screen while a production specialist compares a printed colour proof, with colour guides on the desk.
From the screen to the printed proof, the details matter.

Human Imprint shows how candidates approach practical tasks, check details, make decisions and respond to feedback. It gives employers a structured view of strengths and upskilling needs.

A CV or portfolio can start the conversation. Practical assessment gives you something more specific to discuss: how the person works through a brief, which decisions they make independently and where they need guidance.

What the
assessment
measures

Creative judgement and production accuracy need distinct evidence. Human Imprint looks at both, alongside the person’s working personality profile and the demands of the role.

Task performance and attention to detail
How carefully someone checks work, recognises errors and follows the requirements of a task.
Workflow and technical judgement
How they sequence work, identify production risks and decide what needs checking or escalation.
Creative judgement
How they interpret a brief and assess layout, visual hierarchy and design decisions.
Working personality profile
Their approach to pace, structure, repetition and the kinds of work they are drawn to.
Response to feedback
What changes when they receive guidance, and how they apply it in a further task.
Role and work environment alignment
How the evidence relates to the responsibilities, working conditions and support available in your team.

What will the report
tell you?

You need to understand where a candidate could contribute and what support they would need. The report brings skills evidence, a working personality profile, role alignment and development direction into one view.

Fictional example · Select a section to see the kind of information available

human imprintCandidate insight report

Sample candidate 001

Practical skills evidence

Illustrative
report

A separate view of the strengths and development needs behind the overall profile.

Fictional values and observations, for illustration only. This is a presentation of report information, not a real candidate result.

You can see the work.
Then discuss the way forward.

01

The candidate completes practical activities.

Work-related tasks and scenarios provide evidence about how they check, reason, prioritise and respond. The role and experience level give that evidence its context.

02

You receive a structured profile.

Skills measures sit alongside working personality, behavioural indicators and role alignment. The report highlights strengths, gaps and questions worth following up.

03

You can plan the next step.

Use the report to inform candidate screening, consider staff responsibilities or identify targeted upskilling. Development direction connects the findings to the work the person needs to do.

A pre-press operator compares a printed packaging proof and colour guide with artwork on a desktop display, using a mouse.
Practical judgement connects the artwork, the workflow and the finished result.

Different roles. Different expectations.

You expect different levels of independence from a graduate and an experienced operator. The assessment considers the level of work, as well as the kind of role.

Graduate

DTP and pre-press

Foundations, careful working and the support needed to become reliable in a production environment.

Experienced

DTP and pre-press

Production judgement, consistency and the independence expected when handling more demanding work.

Graduate

Creative design

Visual judgement, interpretation of a brief and the ability to develop an idea through feedback.

Experienced

Creative design

Creative reasoning, response to constraints and the judgement needed to take work further.

Use it for new hires and your existing team.

Recruitment

Bring practical evidence into the candidate screening process. Discuss the work a candidate has done, how they approached it and the support they would need in the role.

Staff role alignment

Understand where an employee’s strengths could be most useful. The profile gives you a basis for discussing responsibilities, working conditions and possible changes to their role.

Targeted upskilling

Identify the specific development need before choosing training. A technical knowledge gap calls for a different response from a gap in checking habits or creative judgement.

A few practical questions.

When does Human Imprint launch?

Human Imprint is launching in December 2026. Get in touch to receive availability updates and discuss how you would like to use it in your business.

Is this only for people applying for a job?

It can also support conversations about existing staff, role alignment and development. The person’s experience and the responsibilities of the role provide the context.

What will I see in the report?

A structured view of practical skills evidence, working personality, role alignment and development needs. The sample above illustrates these sections with fictional information; report presentation may evolve.

Who is behind Human Imprint?

Human Imprint is a Printing SA and Keyline initiative for the print and design industry. Keyline’s experience in design education informs an approach that connects practical insight with relevant development.

Let’s talk about
your team.

Tell us which roles you recruit for or where you need a clearer picture of your existing team. We’ll keep you informed about Human Imprint’s launch and availability.

Request a launch update info@keyline.co.za

Privacy and contact

This introduction does not ask you to complete an assessment or upload candidate information. Sample report information is fictional. The launch-update button opens your email app; a request reaches Keyline only if you send the email.

Please include only your business contact information and a short description of your interest. Avoid sending candidate records or sensitive personal information.

Contact info@keyline.co.za about your enquiry or to ask that we stop contacting you.